Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook. The dragonfly effect by jennifer aaker, andy smith with carlye adler. Jennifer aaker and andy smith discuss their path breaking book, the dragonfly effect josseybass, 2010, and explain why the revolution has been tweeted. Described by the new yorker as the first book to explain what happens at the intersection of social media like twitter, marketing. The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. In 2010, aaker and her husband, startup advisor andy smith, authored the book the dragonfly effect. The dragonfly effect free summary by jennifer aaker and. Jennifer aaker and andy smith show how to harness the power of contemporary. Quick, effective, and powerful ways to use social media to drive social change. Authors jennifer aaker and andy smith discuss their new book the dragonfly effect, on the power of social media to create social change. Reveals the four wings of the dragonfly effectand how they work together to produce colossal results. The dragonfly effect by jennifer aaker and andy smith with carlye adler is an insightful novel that guides you through the process of setting a goal and successfully executing it.
I dont have a good reason why i did not read it before now. Aaker has also examined questions such as why people give to others, how small acts create significant change, and how those effects can be fueled by social media. The book starts with identifying the four wings to start the dragonfly effect. Dragonfly effect 10 by aaker, jennifer smith, andy. The dragonfly effect jennifer aaker, andy smith, carlye.
Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business. Quick, effective, and powerful ways to use social media to drive social change edition 1. The dragonfly effect has introduced and demonstrated the use of a truly amazing framework for creating a movement. The dragonfly effect is fundamentally relevant to all younger leaders. Journalist carlye adler s articles have appeared in magazines such as time and fortune. But no book addresses how to harness the incredible power of social media to make a. The dragonfly effect by jennifer aaker, 9780470614150. But no book addresses how to harness the incredible power of social media to make a difference. Jennifer aaker and andy smith are clear that their goal in writing the dragonfly effect was to help the reader harness social technology to meet their goals. The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single. The dragonfly effect summary dragonflies are the only insects on this planet that can move in any direction they want when their four wings work.
In the 3rd one, you get to learn more about the characters and their backstories. The dragonfly effect is a nice starter book for those new to social media and at the same time, its a handy reference for notforprofit organizations that seek to achieve greater social good through social media. Im a big fan of jennifer aaker and andy smiths book the dragonfly effect. Everyday low prices and free delivery on eligible orders. Quick, effective, and powerful ways to use social media to drive social change by aaker, jennifer, smith, andy, adler, carlye, ariely, dan, heath, chip isbn. Access a free summary of the dragonfly effect, by jennifer aaker and andy smith and 20,000 other business, leadership and nonfiction books on getabstract. Andy smith born january 9, 1968 is an american entrepreneur, start up advisor, and author. Andy smith and jennifer aaker, coauthors of the dragonfly effect introduce themselves and their book on quick, powerful and effective ways to use social media to drive social change. Since the creation of the first blog, social media users and social dogooders have scratched their heads trying to determine how to unite their two groups.
The dragonfly effect shows how any individual or organization can turn their passion for reaching out to the world into a concrete set of actions. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker and andy smith has been sitting on my reading shelf for over nine years. The framework is easy to use and highly transferable and so this book will be both helpful and interesting to a wide variety of individuals. Coauthors and husband and wife, jennifer aaker and andy smith live in lafayette, california with their two little dudes and a princess. Quick, effective, and powerful ways to use social media to drive social change ebook written by jennifer aaker, andy smith. Quick, effective, and powerful ways to use social media to drive social change amazon affiliate link. The dragonfly effect audiobook by jennifer aaker, andy. Quick, effective, and powerful ways to use social media to drive. Publishers weekly jul 26, 2010 marketing gurus and married couple aaker and smith turn aakers popular class at the stanford graduate school of business into a handbook on using the power and popularity of social media to do good in the world.
The dragonfly effect ebook by jennifer aaker, andy smith, carlye adler, chip heath, dan ariely author, isbn. Social media endow ordinary people with extraordinary powers of communication. Cooper and jennifer a social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. While the use of animalthemed literary devices to make business points could be worn out after penguins, mice, beavers and hedgehogs. Ultimately, the dragonfly effect demonstrates that one doesnt need money or power to cause seismic social change. Quick, effective, and powerful ways to use social media to.
Coauthored by stanford university marketing professor jennifer aaker and her husband andy smith, a leading marketing consultant of vonavona ventures, the. Tech vc by choice, geek by destiny, andy smith is a general partner at center electric, llc where he invests in and helps grow earlystage companies as they build the internet of things iot. A social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. The dragonfly effect shows that you dont need money or power to inspire seismic change. Coauthors and husband and wife, jennifer aaker and andy smith live in. You can use these powers to good purpose by following the advice of the husband and wife writing team, jennifer aaker and andy smith, who collaborated with journalist carlye adler.
A companion to the award winning dragonfly effect, the dragonfly effect workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. Today, i spoke to jennifer aaker and andy smith,who are the coauthors of the dragonfly effect. The power of stories smith, andrew, mccarthy, barbara, aaker, jennifer on. By jennifer aaker and andy smith with carlye adler. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker and andy smith with carlye adler, foreword by chip heath, afterword by dan. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker, andy smith, carlye adler, dan ariely, chip heath on. In the first two books, there were too many characters and are a bit confusing. The dragonfly effect audiobook jennifer aaker, andy. Com if you like this summary, buy the book the dragon. The dragonfly effect by jennifer aaker, andy smith with. Tech vc by choice, geek by destiny, andy smith is a general partner at center electric, llc where he invests in and helps grow earlystage companies as. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker, andy smith proven strategies for harnessing the power of social media to drive social changemany books teach the mechanics of using facebook, twitter, and youtube to compete in. The dragonfly effect is a must read for those inspired by the expansive opportunities presented by social media.
The dragonfly effect ebook by jennifer aaker, andy smith. Its not only a book about social change, but its a book about understanding the formula for how to use web tools to build marketing value. Get the key points from this book in less than 10 minutes. Jessica jackley, founder of kiva and profounder the dragonfly effect shows how social technology, openness, and empathy can come together to change the world. Andy smith is a seasoned technology marketing executive, and aakers husband. Jennifer aaker, andy smith, carlye adler with, chip heath foreword by, dan. Josseybass also publishes its books in a variety of electronic formats. Smith spoke at the social media breakfast sf east bay in walnut creek, california, on july 29, 2010. The dragonfly effect this is the 3rd book in the series called the the hypnotists and in my opinion the best one. Quick, effective and powerful ways to use social media to drive social change. By doing so, the authors use a series of inspiring stories to steer readers into ultimately realizing that using social media can drive social change. The dragonfly effect proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business. Andy smith is a principle at vonavona ventures, a marketing, strategy and operations consulting firm.
If youre looking to start a campaign or movement this book. With energy, focus, and a good wireless connection, anything is possible. Reveals the four wings of the dragonfly effect and how they work together to produce colossal. Jennifer aaker teaches at stanford universitys graduate school of business andy smith is an author, startup advisor and marketing specialist carlye adler is a writer and a journalist whose articles have appeared in various magazines. Quick, effective, and powerful ways to use social media to drive social change, which he wrote with his wife, dr. Quick, effective, and powerful ways to use social media to drive social change ebook. Andy smith, former vp of marketing at dolby labs, discusses the principles outlined in the book he has coauthored with jennifer aaker, the dragonfly effect.